No, Horlicks is not originally an Indian company. Horlicks is a well-known brand of malted milk drink that originated in the United Kingdom. However, it has a significant presence in India and is widely consumed across the country.
Horlicks Company Information
Category | Details |
---|---|
Brand Name | Horlicks |
Original Country | United Kingdom |
Founded | 1873 |
Founders | James and William Horlick |
Industry | Food and Beverage |
Products | Malted Milk Drinks, Nutritional Products |
Current Owner | Hindustan Unilever Limited (HUL) |
History of Horlicks
Horlicks was invented by two British-born brothers, James and William Horlick, in 1873. Initially, it was created as a nutritional supplement for infants, the elderly, and the sick. The brothers started their business in Chicago, USA, and their product soon became popular in both the United States and the United Kingdom.
Horlicks was introduced to India during the British colonial period, and it quickly became a favorite among Indian consumers. The brand was marketed as a nourishing drink that provided essential nutrients, making it particularly popular among families with children.
Current Market Status
Today, Horlicks is owned by Hindustan Unilever Limited (HUL), an Indian subsidiary of the British-Dutch multinational Unilever. HUL acquired Horlicks as part of its purchase of GlaxoSmithKline’s consumer healthcare business in 2020. Despite its foreign origins, Horlicks is now deeply integrated into Indian households and is often considered a local brand due to its long-standing presence and popularity in the country.
In India, Horlicks offers a range of products tailored to different age groups and nutritional needs. These include Junior Horlicks for toddlers, Women’s Horlicks for women’s nutritional needs, and Horlicks Growth+ for children who need a boost in growth. The brand has also expanded to include various flavors and health supplements.
Horlicks remains a trusted name in India, known for its quality and nutritional value. It is widely available in supermarkets, local stores, and online platforms. The brand continues to innovate and adapt to the changing preferences of Indian consumers, maintaining its position as a leading health drink in the market.
In summary, while Horlicks is not originally an Indian company, it has become an integral part of Indian culture and daily life. With its diverse range of products and commitment to health and nutrition, Horlicks continues to be a favorite among Indian families.