Holding a big business event in an exotic foreign locale is a time honoured tradition because they are invariably huge successes for the hosts. These exciting conferences are a wonderful way to impress and attract new customers and remind existing customers of the value of your relationship. Moreover, they generate a lot of healthy buzz for your business and brand! Let’s consider some of the concepts that go into making your big international event one to remember!
The Venue –
Making sure that you choose the best possible venue for your event is one of the most important decisions you will make during the planning process. Your choice of venue will play a role in setting the event’s tone, as well as having an influence on your attendees’ overall experience. Ultimately, you will want to choose a 5-star ranked, high-quality hotel meeting room that meets the logistics requirements, has all of the modern meeting technology on site, and is ready to host your event in top-notch style!
The Timing –
When you hold your big corporate event is nearly as important as where you hold it, the timing will play an integral role in its success. Be sure to plan around key dates like the holidays your attendees might be celebrating at the time, as well as any national holidays or big annual festivals in the city and country your venue is located in! Doing so will be instrumental to making sure your people can attend and that the host venue and its staff can concentrate on your event with no outside distractions going on in the streets. You should also take into account things like major sporting events and elections that could conflict with your event and have a deleterious effect on your turnout and your attendees’ overall experience.
Furthermore, it’s also wise to consider the amount of time it will take for your attendees to travel to the event, including trip logistics, flights into the hosting country and city, and any connecting public transportation to the venue’s location. Many successful events take place in venues located in the city’s central business district so it’s easy to get there via multiple modes of ground transportation.
Promotional Materials –
One of the things that big event attendees relish the most is the chance to receive fun and creative complimentary gifts that double as promotional materials. There are many ways you can advertise your business, which is, after all, their host, to your attendees in the form of items emblazoned with your brand and logo, along with the date and locale of the event itself. These keepsakes start out as fun free stuff, but later on they will become reminders of your event and all the great times they had when in attendance! Give your attendees things like customized tote bags, ballpoint pens, T-shirts, and more; the investment in producing them will be paid back a hundredfold in goodwill!
These branded gifts should be handed out while your attendees are entering the venue so they can use them throughout their time together and so they will begin the event with a good impression of your generosity and creativity! During the event, you can continue the fun by giving them things like gift cards, discount coupons, product giveaways, and contests. Hold a business card raffle with some really awesome prizes to give out during the closing ceremony! Simple acts of giving like these will capture the attendees’ loyalty, they act as a heartfelt thank you for attending and a way to keep the relationship alive long after the event has ended.
Finally, if you hold your event in a really fun and memorable locale like Phuket Thailand, you can bet that your attendees are going to want to come back next year!